Copyleft (the agency) was founded in 2019. By 2023, our team had spent four years quietly building attribution models for our clients while watching the public SEO discourse drift further from revenue and further into rankings, AI panic, and tool reviews.
"The thing we were paid to do bore almost no resemblance to what every SEO blog said we should be doing. So we started writing about what we actually did."
— Priya Subramaniam, Editor-in-Chief
The first issue went out to 87 subscribers in March 2023. Three years later, we're at 41,000+, with desks in eight subject areas, contributors across four countries, and an editorial team of seven full-time.
We are still completely independent. We still don't take sponsored content. We still publish the things that get our clients real numbers — including the things that didn't work.
