How we decide what gets printed.

SEO for Revenue exists to publish work that helps in-house and agency marketers connect search activity to measurable business outcomes. That is the lens through which every editorial decision is made.

We do not publish pieces whose primary purpose is to drive tool adoption, promote our agency, or sell our courses. Those are separate businesses with separate channels. If a piece reads like marketing, it doesn't run.

Every claim of measurable impact must be backed by a primary source. That means screenshots, BigQuery exports, screenshots of dashboards, anonymised CRM records, or — at minimum — a named source on the record who can corroborate.

• Vendor case-study claims (e.g. "Brand X grew 200%") require independent verification before we'll repeat them.
• Industry-survey data must include sample size, methodology, and dates of fieldwork.
• Our own data analyses publish the methodology and (where possible) the raw query.

The publication is owned by A Leftie Company Pte Ltd, which also operates the Copyleft agency. Every editor must disclose:

• Any client relationship (current or within 12 months) before writing about a brand.
• Any tool or platform they have equity in, paid advisory roles with, or referral arrangements with.
• Family members or partners working at any company being covered.
• Disclosed conflicts are published at the foot of the relevant article. Where the conflict is direct, we recuse the editor entirely

We correct in public. Any factual error — however small — is fixed in the article itself with an editor's note explaining what changed and when. Significant errors trigger a banner at the top of the article for the first 14 days.

Retractions are issued when a piece's central claim is shown to be false. The retracted article is replaced with a notice explaining the retraction, with the original text preserved and linked below.

Email corrections@seoforrevenue.com to report a factual error. We acknowledge within one working day.

We take no sponsored content. No paid placements. No affiliate links. No advertorials, "thought leadership partnerships," or vendor-funded research. The publication is funded entirely by Copyleft's agency revenue and (optionally, in future) reader subscriptions for premium content.

We accept ads in the Daily Brief only when they are clearly labelled as such, run by the audience team (not editorial), and meet our content policy — currently this is limited to recruitment ads and our own resources.

Our policy on generative AI, in full:

• We do not publish AI-generated articles. Every word in the body of an article is written and edited by a named human.
• We use AI for research and rewriting prompts. Editors may use language models for brainstorming, source-finding, summarising long documents, or rewriting an awkward sentence. The final byline takes full responsibility.
• We do not use AI to write headlines. Headlines are the most-read part of the publication and are written by the editor.
• We label AI-assisted illustrations. When AI tools are used to generate or process visual elements, the caption discloses this.

We grant anonymity only when a source faces a credible professional or legal risk for speaking on the record. Anonymous sources are corroborated by at least one named source or primary document; their identity is known to the editor-in-chief.

"I don't want my employer to know I read SEO blogs" is not a credible risk and will not earn anonymity.

Any company or person who is the subject of a critical piece is contacted before publication with the specific claims being made and given a reasonable window to respond — usually 48 hours, longer for complex stories. Their response is incorporated, in their own words, in the piece.

Outside contributors are paid SGD 800–1,500 per accepted essay, with the exact rate depending on length, depth, and reporting required. We pay on publication, by bank transfer, within 14 days. Kill fees (50% of agreed rate) apply if we accept and then choose not to publish.

Complaints about a piece — accuracy, fairness, conflict-of-interest, anything — should go to editor@seoforrevenue.com. They are read by the editor-in-chief and we respond personally within five working days.

If you've read this far, thank you. This document is the closest thing we have to a constitution; we take it seriously. If you think we've broken our own rules in a specific piece, tell us.

— Priya Subramaniam, Editor-in-Chief